About
Wyllo (formerly NoFraud/Yofi) helps brands prevent fraud and policy abuse, without compromising customer experience, so they can maximize revenue and profitability. Unlike traditional fraud platforms that attempt to do this only by focusing on identity — who someone is and what they've done in the past — Wyllo combines identity with behavioral signals across the entire customer journey so merchants can understand what they're trying to do right now and take the next best action with greater confidence. - End-to-End Intelligence – Wyllo reads risk and trust signals across the entire customer journey, not just at checkout. We combine identity with behavioral signals that show what customers are trying to do right now to understand intent, so fraud, abuse, and chargeback decisions share one understanding. - Precision and Flexibility – Every retail brand weighs risk and reward differently. Wyllo's multilayered approach pairs the precision of our ML decision engine with flexible rules merchants control, plus optional review and verification, so brands can confidently give every customer the experience they deserve. - Right Time, Right Place Recommendations – Intel only helps if you have it when and where you need it. Wyllo surfaces the next best action inside the tools and workflows CX teams already use, like Shopify, Gorgias, Kustomer, and Gladly, in real time, so automated or human, everyone acts with the same context and confidence
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